Subaru sells one millionth vehicle equipped with EyeSight

By October 17, 2018Subaru News
Subaru sells one millionth vehicle equipped with Eyesight

Subaru sells one millionth vehicle equipped with Eyesight! Yesterday, Subaru of America announced the sale of its one-millionth vehicle that is equipped with EyeSight. Including this driver assistance technology on your Subaru model has been proven to reduce pedestrian-related insurance claims by 41% compared to vehicles without the front crash-prevention system. Furthermore, a Japanese traffic accident survey conducted from 2010-2014 claims that Subaru’s EyeSight technology reduces crashes by 61%.  Furthermore, drivers using this technology had 84% fewer rear-end collisions than those who did not have the technology. The survey also found that the EyeSight system led to 62% fewer vehicle-to-vehicle collisions and a 49% reduction in vehicle-to-pedestrian crashes.

“Subaru has achieved 10 consecutive years of sales growth in the United States with safety as a key driver of that success,” said Thomas J. Doll, president and chief executive officer, Subaru of America, Inc. “Accomplishing this milestone in only six years reflects our commitment to improving and innovating the safety features and technology in our vehicles for our customers.” 

EyeSight was first introduced in 2012 and has since become a safety feature across the 2018 Subaru lineup, excluding the BRZ sports car. All 2018 Subaru models equipped with EyeSight received the highest rating of “Superior” for front crash prevention from the Insurance Institute for Highway Safety (IIHS). It was first introduced for the 2013 Legacy and Outback models. The driver assist technology features Pre-Collision Braking and Throttle Management; Adaptive Cruise Control; Lane Departure and Sway Warning; and Lane Keep Assist.  

EyeSight Driver Assist Technology is capable of detecting vehicles traveling in front and can activate in order to mitigate or even avoid the collision. For the 2019 model year, EyeSight is standard on the all-new 3-row Subaru Ascent as well as the Outback, Legacy and fully redesigned Forester.

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