Subaru Recycling Efforts Reach New Heights! Subaru’s corporate passion for the environment has shown over the years through Subaru Loves Earth Month, and the work the automaker does with our National Park Service, especially in terms of dealing with the detriments of waste left behind by park visitors.
Recently, Subaru’s environmental projects reached new success with one million pieces of waste recycled since partnering with TerraCycle, the world’s leader in the collection and repurposing of complex waste streams. Participating Subaru retailers have utilized TerraCycle’s Zero Waste Box, encouraging customers, employees, and community partners to recycle snack wrappers, disposable cups and lids, and coffee, tea, and creamer capsules.
“This milestone means a lot to us at Subaru because it reinforces our belief that loving the environment means more than loving the great outdoors,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “Through our partnership with TerraCycle, in less than a year, more than 540 participating Subaru retailers located across the country have recycled more than one million pieces of waste. This partnership allows Subaru owners and the communities that our retailers serve to actively participate in preserving the environment and making the world a better place.”
Generally these types of waste products are considered hard to recycle, but once collected, the materials can be transformed into useful, high-quality recycled products, like park benches, picnic tables, and playground materials, and donated to Subaru community partners.
“At TerraCycle, we are committed to ensuring that waste continues to be diverted away from landfills and local communities,” said Tom Szaky, TerraCycle CEO. “Subaru not only shares that commitment but has taken it to the next level by spearheading a program that collects and recycles waste that they don’t manufacture. Subaru is a model for other companies that want to give back and preserve the environment.” For more Subaru news, follow Wilde Subaru on Twitter or Like us on Facebook.