Subaru named most trusted brand for fifth year straight! Recently KBB named Subaru the most trusted brand in their annual brand image awards. The Kelley Blue Book Brand Image Awards recognize automaker achievements in creating and maintaining brand attributes that inspire excitement amongst buyers for new vehicles.
The awards are based on data insights collected via KBB’s annual Brand Watch study which utilizes more than 12,000 in-market new-vehicle shopper data, offering insight into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity and loyalty among new-car shoppers.
“We are honored and grateful to receive this award for the fifth year in a row,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Our mission is to make safe and reliable vehicles that can stand the test of time, but to also support initiatives and causes that matter to our owners and retailers through the Subaru Love Promise. We believe that our efforts to be more than a car company play a large part in our continued recognition as Most Trusted Brand.”
KBB editors write about the Subaru brand, “Consistency is the key to building trust and Subaru is, if anything, unchanging in its commitment to making high-quality vehicles that inspire confidence. Even as it continues to be the go-to brand for all-wheel drive, this 5-time trust winner is further expanding its portfolio to offer buyers the all-new Subaru Ascent in the highly competitive midsize SUV market.”