Subaru produces 4 millionth vehicle

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Subaru produces 4 millionth vehicle! The small brand has taken America by storm with year over year sale growth and greater demand for the standard AWD Subaru is known for. Now Subaru’s Indiana plant– the automakers only plant outside of Japan– has produced its 4 millionth Subaru since production began 30 thirty years ago.

“This is an incredible milestone for our associates and our company,” said Scott Brand, senior vice president at SIA. “We’ve come a long way since building our first Subaru vehicle more than 30 years ago.”

This 4 millionth vehicle is a silver 2019 Subaru Outback that rolled off assembly this past Monday at 10:51 pm. The plant in Indiana is tasked with producing the Ascent, Impreza, Legacy, and Outback Subaru vehicles in North America. Due to increase in demand for Subaru models, the plant has increased annual output from 67,000 vehicles to approximately 370,000. 

“Our 5,700 associates are directly responsible for the quality that Subaru customers have come to expect,” said Brand. “Their commitment continues to drive our success.”

The Indiana Subaru plant expects to begin production of the all-new 2020 Legacy and the all-new 2020 Outback at the end of July. Learn more in the official press release. For more Subaru news, follow Wilde Subaru on Twitter or Like us on Facebook.

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Subaru named most trusted brand for fifth year straight

Subaru named most trusted brand for fifth year straight

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Subaru named most trusted brand for fifth year straight! Recently KBB named Subaru the most trusted brand in their annual brand image awards. The Kelley Blue Book Brand Image Awards recognize automaker achievements in creating and maintaining brand attributes that inspire excitement amongst buyers for new vehicles.

The awards are based on data insights collected via KBB’s annual Brand Watch study which utilizes more than 12,000 in-market new-vehicle shopper data, offering insight into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity and loyalty among new-car shoppers.

“We are honored and grateful to receive this award for the fifth year in a row,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Our mission is to make safe and reliable vehicles that can stand the test of time, but to also support initiatives and causes that matter to our owners and retailers through the Subaru Love Promise. We believe that our efforts to be more than a car company play a large part in our continued recognition as Most Trusted Brand.”

KBB editors write about the Subaru brand, “Consistency is the key to building trust and Subaru is, if anything, unchanging in its commitment to making high-quality vehicles that inspire confidence. Even as it continues to be the go-to brand for all-wheel drive, this 5-time trust winner is further expanding its portfolio to offer buyers the all-new Subaru Ascent in the highly competitive midsize SUV market.”

For more Subaru news, follow Wilde Subaru on Twitter or Like us on Facebook.

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Does my Subaru retain value?

Does my Subaru retain value?

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Wondering “does my Subaru retain value”? Choosing to buy a car is a big and often times important investment and you want to choose a car that will give you the best bang for your buck. Part of that is finding a car that retains value, meaning that is depreciates at a slower rate than most cars in the category. That means you will more than likely get a higher trade-in cost, when that time comes.

To help car shoppers determine their best fit, the editors at Edmunds have compiled the 2019 Best Retained Value Awards, which project resale value after five years of ownership. Subaru won in multiple categories:

Edmunds Editors write about the Impreza: On snowy and icy roads, vehicles with traction-enhancing all-wheel drive are invaluable. But what if you don’t want to get an SUV? Check out the 2019 Subaru Impreza. Not only is it the least expensive all-wheel-drive vehicle on the market, but it’s also the only compact sedan to offer AWD — and it’s standard.

Edmunds Editors share about the Subaru WRX: Come rain or shine — or even snow — the 2019 Subaru WRX and WRX STI deliver speedy acceleration and engaging handling. These compact sport sedans aren’t as quiet or refined as their competitors, but you won’t find sport sedans with more power and all-wheel drive for less money.

The Subaru Crosstek is: “a jack of all trades. Like a lot of other similarly priced cars or crossover SUVs, it has a roomy interior for both people and cargo, a smooth ride quality, and a long list of available advanced safety features. But it’s also equipped with standard all-wheel drive and a raised suspension that provides 8.7 inches of ground clearance. These features make the Crosstrek more capable in poor weather and on off-road trails.”

For more Subaru news, follow Wilde Subaru on Twitter or Like us on Facebook.

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2018 Share the Love Raises Millions for Charity

2018 Share the Love Raises Millions for Charity

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2018 Share the Love Raises Millions for Charity! Each year Subaru of America hosts its Share the Love event that sees the automaker donate $250 to four national charities or a pre-approved hometown charity designated by the purchaser or lessee, up to $15,000,000 in total. In the past, we have matched the Share the Love incentive with at extra $50 for each sold or leased vehicle, up to a total of $7,500. With your help, in the past we were able to raise an amazing $46,001 for our hometown charity– The Food Pantry of Waukesha County.

In total, Subaru of America has donated more than $145.7 million to over 1,170 national and local charity partners throughout the lifetime of the Share the Love event. For the 2018 Share the Love event, the automaker donated nearly $24 million to national and local charities. Subaru retailers who matched contributions helped raise an additional $3.5 million for charity, reaching a total of $27.5 million raised during the 2018 Share the Love event. As a result, hometown charities received an impressive $17.4 million, while national partners such as the ASPCA, Make-A-Wish®, Meals on Wheels America and the National Park Foundation received $10.1 million.

“For the eleventh year in a row, Subaru has continued its commitment to supporting the causes our customers care so deeply about through the Subaru Share the Love Event,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “Each charity involved positively impacts our communities nationwide, making us incredibly proud to have donated nearly $24 million to a host of national and local charities this year.”

For more dealership news, follow Wilde Subaru on Twitter or Like us on Facebook.

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Subaru Recycling Efforts Reach New Heights

Subaru Recycling Efforts Reach New Heights

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Subaru Recycling Efforts Reach New Heights! Subaru’s corporate passion for the environment has shown over the years through Subaru Loves Earth Month, and the work the automaker does with our National Park Service, especially in terms of dealing with the detriments of waste left behind by park visitors. 

Recently, Subaru’s environmental projects reached new success with one million pieces of waste recycled since partnering with TerraCycle, the world’s leader in the collection and repurposing of complex waste streams. Participating Subaru retailers have utilized TerraCycle’s Zero Waste Box, encouraging customers, employees, and community partners to recycle snack wrappers, disposable cups and lids, and coffee, tea, and creamer capsules.

“This milestone means a lot to us at Subaru because it reinforces our belief that loving the environment means more than loving the great outdoors,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “Through our partnership with TerraCycle, in less than a year, more than 540 participating Subaru retailers located across the country have recycled more than one million pieces of waste. This partnership allows Subaru owners and the communities that our retailers serve to actively participate in preserving the environment and making the world a better place.”

Generally these types of waste products are considered hard to recycle, but once collected, the materials can be transformed into useful, high-quality recycled products, like park benches, picnic tables, and playground materials, and donated to Subaru community partners.

“At TerraCycle, we are committed to ensuring that waste continues to be diverted away from landfills and local communities,” said Tom Szaky, TerraCycle CEO. “Subaru not only shares that commitment but has taken it to the next level by spearheading a program that collects and recycles waste that they don’t manufacture. Subaru is a model for other companies that want to give back and preserve the environment.” For more Subaru news, follow Wilde Subaru on Twitter or Like us on Facebook.

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Subaru of America helps local charity

Subaru of America helps local charity

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Subaru of America helps local charity! Recently, Subaru of America aided the Humane Animal Welfare Society (HAWS), our local humane society, at the Milwaukee Auto Show. Each October, Subaru of America hosts the Subaru Loves Pets Month to raise money for the ASPCA. In the past, Wilde Subaru has been proud to support HAWS through hosting different adoption events at our dealership during the month of October over the past few years. 

“Each year, we at Subaru look forward to finding new and unique opportunities to positively impact our furry friends and the animal community as a whole,” said Alan Bethke, Senior Vice President, Marketing of Subaru of America, Inc. “We know our owners are passionate about their pets and we are committed to keeping all animals, including those in shelters, happy and healthy – increasing their overall chance of finding safe, loving homes.”

At this first-of-its-kind event, Subaru helped animals find forever homes at their exhibit inside the Wisconsin center. Attendees had the opportunity to start the process of adopting a dog through filling out an application. Those who can’t or don’t want to adopt supported HAWS through making rope toys donations to the shelter or for their own pet. Custom pet tags using the Subaru Loves Pets engraver were also made available. All the donations and proceeds will be going to HAWS to support their work within this region.

“The Humane Animal Welfare Society (HAWS) is so pleased to partner with Subaru of America,” said Maggie Tate-Techtmann, HAWS Director of Organizational Development. “We are so passionate about supporting pets and helping them find their forever homes. What a natural, exciting partnership to combine our passion with Subaru’s love for pets and the community! Together, we can do so much!”

As a long-time supporter of HAWS, we were thrilled to see Subaru of America give back to on of our local charities. For more Wilde Subaru news, visit Wilde Subaru on Facebook follow us on Twitter.

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Should I get a Certified Pre Owned Subaru?

Should I get a Certified Pre Owned Subaru?

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Should I get a Certified Pre Owned Subaru? Recently Autotrader released its list of 10-best CPO Cars for 2019, recognizing the best vehicles offered through manufacturer CPO programs. Models considered must be offered with a certified pre-owned warranty lasting for up to 100,000 miles, have an overall NHTSA safety rating of at least four out of five stars, and not be priced above $40,000.

The 2015-2018 Subaru Outback impressed the Autotrader Certified Pre-Owned specialists. “The Subaru Outback is loved across America for its car-like driving dynamics, SUV like practicality and confidence-inspiring all-wheel drive system. With ample ground clearance and an available 3.6-liter 6-cylinder engine, owners rely on their Outbacks for both work and play.

As the Outback last received a full redesign for the 2015 model year, buyers can opt for a used example that is a few years old and still drive away with a vehicle that is very similar to new models being sold at dealerships today. Subaru offers a great certified pre-owned warranty as well, with 7 years and 100,000 miles of coverage from the date of original sale. This allows for good peace of mind. The average KBB transaction price of a new Subaru Outback is about $32,200, while the average 2015-2018 CPO Outback is valued at around $26,500.”

For more Wilde Subaru news, deals, and specials, follow Wilde Subaru on Twitter or Like us on Facebook.

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Subaru Crosstrek is most affordable Compact SUV

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Subaru Crosstrek is most affordable Compact SUV! The Kelley Blue Book 5-Year Cost to Own Awards recognize new vehicles and brands with the lowest project cost of ownership for new cars for the initial five-year ownership period. Rank is based on Kelley Blue Book’s 5-Year Cost to Own data, which evaluates depreciation, fuel costs, financing, insurance, and state fees, as well as scheduled maintenance and repairs.

Subaru was named the the best brand in the 5-Year Cost to Own awards. KBB writes: “Subaru has been on a roll. Last year it again posted record sales and the popularity of its products is the envy of the industry. A testament to that popularity is the fact that Subaru runs the tightest inventories in the business. Subaru models just don’t sit on dealership lots for long. That desirability translates to excellent resale value and that’s where Subaru shines. But beyond that, Subaru also has product attributes, like standard all-wheel drive in virtually all its models, great fuel economy, and the kind of quality, reliability and durability that help keep maintenance costs low. With safety features like Subaru EyeSight and Driver Focus, you can be assured that the company is working diligently to also keep insurance costs in check. Great products, affordable pricing, good resale and built-in safety all contribute to Subaru clinching the top brand spot in this year’s 5-Year Cost to Own Awards.”

“We are extremely proud to receive the distinguished 2019 Kelley Blue Book 5-Year Cost to Own Award in both overall brand and vehicle categories,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “These awards highlight our goal to produce best-in-class vehicles that are a great value for our customers and a source of pride and excitement for our company.”

Kelley Blue Book’s automotive experts rave about the Subaru Crosstrek: “When you need something with a wide spectrum of qualities, check out the Crosstrek. The security of all-wheel drive is enhanced by fuel economy, that much-loved high driving position, versatility when carrying people and/or cargo, refined driving manners, and Subaru’s superb reliability. And if a plug-in hybrid-SUV inspires you, we wholeheartedly recommend that you test the new Crosstrek Hybrid.”

For more Wilde Subaru news, deals, and specials, follow Wilde Subaru on Twitter or Like us on Facebook.

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Which Subaru vehicles have the highest resale value?

Which Subaru vehicles have the highest resale value?

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Wondering which Subaru vehicles have the highest resale value? Recently, Kelley Blue Book released its annual 2019 Resale Value Awards. KBB editors evaluate the depreciation of the car during the first five years of new-vehicle ownership. Using the latest research and analysis, Kelley Blue Book bases the awards on sales data, market conditions, competition within individual segments, and future economic factors consideration. The awards are divided into three categories: best brands, overall top ten winners, and category winners.

One consideration many car buyers make is whether or not the car is a a good investment. Resale value is important to consider since you may want to trade in your car in the future. Luckily, three Subaru models were named in Kelley Blue Book’s 2019 Resale Value Awards. This means when you invest in a Subaru you can expect a good return if you trade it in. 

Which Subaru vehicles have the highest resale value?

  • 2019 Subaru Crosstrek
    Best Resale Value: Compact SUV/Crossover
  • 2019 Subaru Legacy
    Best Resale Value: Midsize Car
  • 2019 Subaru Outback
    Best Resale Value: Midsize SUV/Crossover – 2-Row

“We are thrilled to receive the 2019 Best Resale Value Award for Crosstrek, Legacy and Outback from Kelley Blue Book,” said Thomas J. Doll, President and Chief Operating Officer, Subaru of America, Inc. “These awards reinforce our commitment to providing customers with vehicles made to the highest standards of safety, reliability, dependability and value.”

For more Wilde Subaru news, deals, and specials, follow Wilde Subaru on Twitter or Like us on Facebook.

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The Subaru Forester is honored as a buyer's choice

The Subaru Forester is honored as a buyer’s choice

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The Subaru Forester is honored as a buyer’s choice. Recently, AutoWeb revealed its list of buyer’s choice award winners, determined not by automotive journalists, but by tabulating the data of the vehicles that savvy car shoppers request pricing quotes for most frequently. This data takes into account more than 120 million consumers who visited their websites over a twelve-month period. AutoWeb then determined winners in three broad categories that include 17 smaller market segments. 

Autoweb writes about the Subaru Forester: “The Subaru Forester has always won fans for its hardy all-wheel drive system and spacious interior. Newly redesigned for the 2019 model year, it has captured our Best Midsize SUV award. It marries the model’s traditional ruggedness and interior volume with modern refinement, updated infotainment, superior fuel economy, and more standard safety features. Not surprisingly, such a combination is winning plenty of fans.”

The 2019 Subaru Forester has been fully redesigned inside and out and features standard accident-reducing safety features like EyeSight® Driver Assist Technology[3] and Symmetrical All-Wheel Drive. Extensive interior upgrades include more premium materials, increased passenger space, and improved on-board technology — including the all-new DriverFocus[4] Distraction Mitigation system, available for the first time ever and only on the 2019 Forester.

If you want to learn more about what makes the Subaru Forester a favorite amongst car buyers, stop by Wilde Subaru today to test drive the Forester. For more Wilde Subaru news, deals, and specials, follow Wilde Subaru on Twitter or Like us on Facebook.

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